Critique of Level 6 Student – Martin Gray (Part 1)

I managed to meet up with Martin Gray – the Level 6 student I am shadowing and critiquing the work on. He specializes down the Design Digital pathway in Graphical Design. He found himself down this pathway on his second year on his first personal brief. For this project he produced a website for a band called The Dead Vinyl’s. The first project for on his third year saw him produce “Cartoon Tales” a live project working with the Royal Armories, which is still underway. This brief was applied to the whole group and the main aim was for simple usability.  Martins site is aimed at primary school children to encourage literacy. The user can create a scene and add characters to make the story. It has already been tested in a primary school in Barnsley and has already been met with success. It has since been updated and ‘sharpened up’ to make it more user friendly. For example, the edit bar has been moved to the frame/main area as it was previously seen as a misuse of space.  Here are some screenshots of the early developments of the site:

(From top left to bottom left: the original layout for the main menu, original layout for main workshop, the original layout for the character design page, the updated and lighter version of the same page and the final design layout.  This has all been refined since.

Below, is a how the webpage now looks with the improvements made in the layout which is more organised and includes a guide – called Laura – who gives you basic instructions on each page, so the child – who will be the user – can then build up their story and save it

Martins dissertation took place mid-way through the project and it links into his final project.  He has chosen to look at “Guerilla Marketing” which uses traditional marketing using unconventional means – some people say it is illegal to be “Guerrilla” as it uses rebellion. It is quite interactive and makes use of environment, helps change peoples perception and the use of shock value to surprise the public (though how far can shock value go?) and makes a point – a rebel has a cause. One company that makes good use of Guerilla Marketing is an insurance company called Novocortex, the company places sheets of static paper onto cars and from a distance it looks as though there has been a scrape, once the owner looks closely at the scratch, they will find that it is actually text promoting the company. Of course, it hasn’t been met without controversy and some people just stick it onto another car etc.
To put the concept of Guerilla Marketing simply, it aims for minimal input for maximum output – little money to invest for maximum outcome. In the next blog post, I will talk about his final project and how Guerilla Marketing links into this.

Below are photos from Novocortex which shows the impact Guerilla Marketing on someones moped, of which is looks like someone has scraped it.  Next to it, is the close of the transfers which have the scratches.   Here, you can see the text promoting the insurance company

Here is Martins summary on why Guerrilla Design is important  The Importance of Guerrilla Design summary – Martin Gray


About matttheforth

I am a Design Student currently studying at Leeds Metropolitan University. Previously, I was at Harrogate College studying National Diploma in Graphic Design. Some people do ask why I haven't stuck with Graphic Design at University. The reason for this, is because I do have an interest and good knowledge on a wide range in design and I wish to find myself on this course over the three years and hopefully pursue a career.
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