My chosen designer to critique is Neville Brody, who is a renowned Graphic Designer, typographer and Art Director and Brand Strategist. When he was at school, he studied Art on A-level mostly on Fine Art, then he went onto studying for a Degree in Graphic Design; I find this an interesting transition since he went from studying fine art of which the work is creative in the sake of art, to a course which is about creating to serve a purpose. At one point, he was almost thrown out for producing a stamp putting the Queens head on sideways.
After College, his fir job was designing for a magazine called The Face from 1981-6 then went onto design for another magazine – Arena – from 1986-1990, which was launched in 1986. Also, during the 1980s, he designed a number of album and single covers including Depeche Mode’s 1981 hit Just Can’t Get Enough.
Left: how The Face Looked when it was redesigned by Brody, and Right: the front cover for Just Can’t Get Enough by Depeche Mode
He has also designed his own fonts/typefaces over the years and was one of early users to design his work on Apple computers. In 1994, he founded his own company Research Studios and has had clients such as Nike, Macromedia, and many more. The company isn’t only just in London, but also has branches out in Barcelona, Berlin and Paris owing to the success of the company. I will cover further details of the website in the next blog entry.