Continuing from the previous blog entry about the work of Neville Brody, I am to look at his more current work and what he has done/produced in more recent years.
In more recent years, Brody has a number of clients across the globe, with clients such as Lucozade, LG electronics and the BBC. I find that his work very interesting and does think outside the box to help communicate. A good example of this was for a magazine called Wallpaper*. What I find interesting about is that, unlike his work which traditionally used bold coloured fonts for the title of the mag to contrast against the background, he’s used white text with a white background (using two different shades of white), it has produced an interesting effect whilst looking rather sophisticated.
His reason for using “white on white” was because this is a magazine that is ordered and not something you find in shops, so there isn’t much need to use bright colours or ceratin design to catch ones eye. This is one thing I like about his work – how he reflects on peoples perception on design and it is also something that has been taken into consideration. It has also come to my attention that it even has a reminiscent of Apple products, in which “white on white” is also used on their products, which not only makes them stand out, but also have a universal appeal.